Marketing is the key difference between living the life you dreamed of when you started your windshield repair business or hanging on by your fingernails as you struggle to hang on.
Having coached hundreds of windshield repair techs on the correct way to market their business I’ve discovered that the majority of them did not have a clue just how important the marketing side of the business was to their success.
When I first started my windshield repair business I was excited beyond belief. I was going to make $500 per day and finally live life on my terms. I’d be “CAPTAIN WINDSHIELD REPAIR,” blazing a trail through my area, leaving all the other windshield repair businesses in my dust. Was I ever wrong.
The first lesson you must learn is critical to your success. Marketing done right does not cost you money, it makes you money. If you were to do a poll of windshield repair techs asking them how much they spend on their marketing, you’d find that most of them would laugh and say zero. They’d be proud of that. They’d brag how they wouldn’t waste their money on marketing. They say word-of-mouth and knocking on doors is their marketing plan.
Now, ask them how their business is doing and how many repairs they’re doing per day. You’ll likely hear sob stories. They’ll tell you how the economy is bad. That the recession is killing their businesses. They’ll blame their slow days on too much competition. They sit around as their phone collects cob webs from a lack of use. They’re being reactive, not proactive.
The smart windshield repair techs are using creative, strategic marketing programs and ideas. They’re phones are ringing, they’re staying busy and the best part is that they’re not having to go door-to-door hoping to find customers. Think about it. When is the last time an appliance repairman came to your door asking if you needed a repair done? How about an AC guy? A Plumber? An Electrician? A landscaper? Probably never.
There’s no need for you to have to drag yourself down to the business district in town and solicit business. Leave that for the hookers. You’re a professional and with the right marketing you can make as much as any AC guy, any Plumber, any Electrician and any Landscaper. And if you’re coachable and open to suggestions, you could make more than these guys.
Windshield repair techs come and go on a daily basis. The majority struggle to survive. Most fail. It’s not that they’re not good at what they do, it’s not that they don’t have the skills, it’s not that they’re not willing to work hard, it’s their lack of MARKETING Training. That’s the bottom line: It all comes down to proper marketing strategies.